Reducing packaging, at last!!

Among the things that surprised Paula and me during our last year in the UK, was the efficiency of the post mail; and that, in turn, led us to increase our use of Amazon and other online shops. But we were shocked to see the ammount of debris that each package left, which was more absurd amidst the "green conscious" messages we were receiving all the time. I must say, it was not only the online-bought products, almost everything seemed to be overpacked, despite the focus on "going green". So with great pleasure I've seen that Amazon is taking action on the issue. I'm sure this is something Kevin Roberts would call a Lovemark in action!

HT: FayerWayer